Sunday 7th of December
From Theoda Metcalf and Aaron Danker
Your Online Marketing Teachers
It’s a fact that Facebook Ads can be very profitable for your business... But it’s also a way to lose a LOT of money if you don’t do it right.
There’s a lot of courses out there on ads but they assume you know how to target the right person. Then there's other courses that assume you know how to setup the Facebook Pixel and implement the tracking within your funnel.
They simply go over the technical aspects which you need to learn.
Think about it for just a second...
Waving a sign that says “Lose weight” to a male who wants to gain body mass doesn’t make any sense does it? Of course not... and the truth is most people go in with this mindset and do this.
So how do you find data that says – "this is what your audience wants and how you should approach them?"... How to make sure your ads appeal to the right person?... How do you use the right text, the right image, the right everything?...
How do you know when people visit your site, your shopping cart, and when they make a purchase?... How do track when someone becomes a lead?... Or perhaps they visit but don’t purchase right away?... How do you make ads to target those people?
...Ultimately you want to know how to use that data to setup your Facebook ads CORRECTLY.
The reality is there are standard events that track certain steps through the funnel and placing the same pixel code without any changes on all your pages won’t do you any good.
Without the proper practices in place, you would not know. This is why most people LOSE when it comes to paid traffic.
This is why we've put together a step-by-step course that shows you the entire process of setting up your Facebook Ads from start to finish...
You'll learn how to structure your ad campaigns, your ad sets... all the way down to your ad creatives. You'll know what events to track in your sales funnel, how to retrieve your tracking pixel and where to place it in your site... and you'll discover how to drill deep and find the right customers for your business... and so much more!
Have you ever wondered why your Facebook ads don’t convert? The reason why is that most people jump with two feet and start creating ads. In this video, we will discuss the course itself and what you need to get started.
Before you create your Facebook ads, let’s discuss why you need a mindset shift and what that looks like. This is the sole reason why some people succeed and paid traffic, while others fail. Jumping into Facebook ads without knowing this is a sure way to fail.
Doing this one wrong will give you horrible results. In other words, knowing who you are targeting and how to target them is very important. This is the first step to your road to doing Facebook Ads the right way.
After you get a better grasp of WHO you are targeting, it’s time to back that up with actual data. Fortunately – you can use a free, but powerful tool to get this data. This is very important especially before running any type of Facebook ad.
Now that you have gathered the right data from lessons 3, 4, and 5 – it’s time to create your customer’s avatar profile. This is simply a document that tells you what your ideal customer should look like and everything about them that you would need to find out.
You should never setup ads until you’ve understood what Facebook does not like and what they want. Creating ads that violate policy is a sure way to get your account banned. So going over the rules is crucial.
Before you run ads, you need to make sure you have your pixel created and installed. We’ll go over this, so you get the proper tracking setup.
Now it’s time to setup your Facebook Ad campaign. The campaign is what holds your ad sets and your ads and understanding your objective is crucial. In this video – you will get to see us setup an ad campaign in step by step manner.
Now it’s time to setup your Facebook Ad Set. The ad set is the child of an Ad campaign and it is what holds your ads. In this video – you will get to see us setup an ad set step by step.
Now it’s time to setup your Facebook Ads. You will need to have your creative ad in hand to do this. The ad is the child of an Ad set. In this video – you will get to see us setup an ad in step by step manner.
Have you ever wondered why your Facebook ads don’t convert? The reason why is that most people do not train their Facebook pixel correctly. In this video, we will discuss what that means and why that is important. You will also be given a quick overview of the course itself and what you need to get started.
Before you create your Facebook pixel, let’s discuss why you need to have a business manager. There’s a big reason why Facebook created the business manager and why you need to centralize access to all of your pages, your pixels, your ad accounts, and much more.
Now, it’s time to show you how to create a Facebook pixel. Did you know that you can create several pixels per account? The big question is - should you create a pixel for your whole business? Or should you create several different pixels? This is something that most people do not think about and they do it incorrectly. In fact, doing this wrong will give you horrible results.
Before I give you some practical application and real life examples, it’s important to understand why standard events are important and how they can tell you what is happening within your funnel.
The first real life practical example is a simple email opt-in funnel. This consists of a landing page that asks people to fill out their name and email address in exchange for something for free. In this video, you’re going to learn how to know how many people visited your opt-in page and how many filled out the form. Or how many people visited the page, but did not fill out the form.
The next funnel is crucial if you are selling your product and have people abandoning the cart. Let’s say for example that 100 people visit your site, and 10 people are interested in purchasing. So, they click the ‘add to cart’ button but never purchase the product. Without the proper tracking, you would never know this information, and this is exactly how most business owners run their businesses. You’ll learn how to properly set this up in this video.
Next up, you have the purchase funnel which is similar to the previous video. However, we will take it one step further. This allows you to see who came to your sales page and purchased versus who came to your sales page and did not purchase. This will allow you to retarget them at a later date. Or perhaps you want to run an ad solely to people who purchased? This is for you!
A lot of consulting or service based businesses utilize this funnel. Basically, it consists of getting people to a page for the intent to fill out a form. Perhaps you want to get them to schedule an appointment so that you can sell to them at a later date
Once you have installed new pixels throughout your funnel, the big question is - how do you know if it is working? How do you know if those standard event pixels were placed properly? More on that in this video.
Reason #1 - You Can Build an Email List Quickly and Cost-Effectively - Mailing lists deliver a lot of value. I’m not just talking about sales here. While lists are great for cashing in on whatever promo you are running, your list can also gather consumer intelligence which is crucial for sound business strategic decisions. A Facebook ad campaign helps you do the heavy lifting of the most important part of mailing list marketing which is recruitment. You can get the right ads in front of the right eyeballs so people can click through and end up on your mailing list squeeze page.
Reason #2 - You Can Leverage Facebook's Retargeting Technology - A certain percentage of people who end up at your website look to buy something. It' s as of they go to the shopping cart but for whatever reason they don't pull the trigger and actually buy something. With retargeting, when people go to certain pages on your site and they go back to Facebook or websites and Facebook's ad network what do think you they'll see?... That' s right. They'll see your ad! When they click on it, they go to the page they left or better yet a page that's closer to the conversion page on your website.
Reason #3 - Facebook Ads Helps You Create a Solid Trusted Brand - Why is a having a brand important? When you build a brand, you don’t have to constantly promote your business. Once your business is recognized as a brand, people will seek you out. Your reputation will precede you-and open many doors of opportunity for you. Why? Well, people don’t like to take risks. With everything else being equal, people would rather do business with a known and trusted entity than roll the dice on some shadowy, less known, possibly inferior source of products or services. Best of all, people would pay extra for this sense of certainty.
Reason #4 - You'll be Able to Survey Your Prospects and Gather Marketing Intelligence - Surveying your customers is an effective way of figuring out what your market needs. The more accurate your take is on the pulse of your clients, the more likely you will roll out a successful products or service. Traditional ways of getting consumer intelligence can be very expensive and time consuming. I am talking about phone surveys, paper surveys and focus groups. Now you can cut out the middle men, you can also make the whole process more effective and efficient.
Reason #5 - You'll be Able to Test Offers Quickly and Make Smart Decisions - I'm sure you've seen this many times before. You've come up with the product that you think is very hot and then all of a sudden, nobody buys. Well, it's one thing to think that a new product offering is the best thing since sliced bread. But it's another for it to translate into profit. The best way to do this is to run actual ads on Facebook to see whether your existing customer base are actually interested in the product or service offering that you are so excited about. That's how you really figure out whether your new offerings will add to your profitability. If it is, keep going and develop your funnel, or else cut your losses short and move on.
These are just a few profitable ways you can use Facebook Ads to your advantage. If you're not using it in your business then you're missing out on a ton of traffic, prospects and potential sales, not to mention marketing intelligence to know what works and what doesn't.
So, grab this video course today and begin setting up your Facebook ad the right way.
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To Your Success! Theoda Metcalf and Aaron Danker
Your online teachers passionate in helping you succeed!
Theoda has a passion for internet marketing with plenty of experience and a growing knowledge of the industry. Theoda is comitted to helping you grow your online business and achieve real tangible results that you can be proud of. If you have any pre-sale questions about this product, please contact support@shopanpop.com for help and support and your questions will be answered you as soon as possible.
Aaron Danker is an established internet marketer with over 10 years of online experience. He provides high level turn-key solutions, website installation services and coaching to share his knowledge and expertise with dedicated students. This product is the result of years of marketing experience all condensed into one powerful and easy-to-use learning platform to help solve problems many entrepreneurs face.
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