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Articles and Blog Posts

Articles are a great way for building links back to your site. It works by submitting free article content to networks, who then in turn share your content with other webmasters so they can copy and paste it to their website.

With each article you submit you're allowed to provide an author biography. This is your chance to leave a strong call-to-action so anyone reading your article is included to check out your link (cloaked affiliate link).

For great long term results, you should write your own unique article content or hire someone on sites like Fiverr and Upwork to do it for you. To get started simply select an article below and submit it to one or several article directories.

11 Commonly Asked Questions about Podcasting

11 Commonly Asked Questions about Podcasting

Once an online marketer begins to think about starting their own podcast, they will often get nervous because they have so many unanswered questions. Here are some of the most commonly asked questions about podcasting, so you can decide whether or not it is right for your business.

1. What is podcasting?

Podcasting is a way of creating internet-based audio files for the purpose of offering information and entertainment to a wider audience.

2. How do I create a podcast?

You need a microphone, software to record the audio file, and a place to store the audio file so other people can listen to it.

3. What kind of microphone should I buy?

Buy a USB one for under $100 that has high-definition sound quality.

4. What kind of software do I need?

The industry standard is Audacity. It does take time to learn, but it is free to use.

5. What should I say on my podcast?

Choose a niche or specialized area or topic you want to talk about. Then think of how you can help people interested in that topic who have problems that need to be solved. Offer free information that will lead to paid product referrals, your own or someone else’s, that will make you money with each podcast.

6. How will people find my podcasts?

A content provider will create a podcast channel, or feed. Within that channel, they will create programs or tracks. Every time a new track is created, the channel will automatically update content on subscribers' computers.

7. How can people listen to podcasts?

Your audience can listen to the files on their computer, or load them onto an MP3 player such as an iPod.

8. How can people subscribe to my podcast?

There are three ways they can subscribe. The most popular way is through an online service with software such as iTunes. Or, people can add your feed to their FeedBurner, that is, program that accepts RSS (Really Simple Syndication) feeds. You can also embed your feed into the pages of your blog or website and they can listen to them there.

9. How do people access the podcast recording files?

Most podcasts are saved in the format MP3 because it compresses the file so it will not take up a lot of room, while still maintaining high-quality sound. But the files are still pretty large, and can lurch and skip if people try to listen to them directly from a file hosted on your blog to their own computer or player.

Therefore, your best option is a podcast file hosting service. Some charge a per month and per total bytes storage feed, but since it is hard to predict how large some files will be, your best bet might be a service like SoundCloud, which offers unlimited storage for a low annual fee that works out to less than $15 per month. This will ensure you don’t eat up a lot of bandwidth on your site and your listeners get a great experience.

10. Can listeners hear podcasts in their web browser?

In most cases, yes. They could click on "play" and the player would start running the podcast. It does depend on the browser, though. In some cases, it might not play, but it will download the entire file to the person’s computer. If this is the case, searching in the downloads folder of the computer and clicking on the file will enable them to listen to it.

11. Can they listen to individual episodes?

They can listen to individual episodes by clicking on your title and/or link. Be sure to name each track something with relevant keywords in it, and write teaser copy so those people who are not already subscribers will get to hear your podcasts and might become interested in hearing more.

Now that you’ve reviewed these FAQs about podcasting, you'll hopefully be feeling a lot more confident about adding podcasting to you marketing mix to boost your sales and profits.

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16 Tips for Giving a Successful Interview

16 Tips for Giving a Successful Interview

There are a number of ways to conduct an interview on your podcast that can contribute to its success.

1. Be organized

Know how long the interview will take and how many questions you plan to ask. When inviting your guest, you can then give them an idea of how much of a time and effort commitment they will have to make.

2. Know your guest well

Be sure to do research about the person before you invite them, and again once they agree to come on. Make sure you know how to pronounce their name correctly and why they are important in your niche; that is, their major accomplishments.

Knowing them will help you formulate questions that will be most relevant to them and therefore to your audience.

3. Ask for a biography

This will also help you get to know them. In addition, use it at your site in order to entice people to tune in for that podcast.

4. Template a list of basic questions first

Create a list of questions you will ask any guest that appears on your show, so you don’t have to start from scratch every time.

Then, dig deeper, with particular questions to ask each guest based on their biography and background. Stay on topic related to their niche. Don’t get personal unless it’s to ask what inspired them to start working in your niche in the first place.

5. Send your questions ahead of time

Once you have formulated your list of questions, email it to your guest for pre-approval and preparation. You want the podcast to be spontaneous, but not catch them out with any surprises. This will help your podcast flow much more smoothly.

6. Be clear about the technology requirements

If your guest will be coming in to meet you face to face, be sure you have two good microphones and that your recording software is set up for this.

If you are interviewing them online, be sure that the technology is compatible and you can hear them at an easily audible level.

Practice a couple of times if you can with your guest as a sound check prior to the event, or with a friend.

7. Go online early

If you are going to stream a live podcast, get online several minutes early to greet everyone as they come on the line, and test that everyone can hear. If you are calling someone for a one-on-one interview, be ready to call at the appointed time - make sure you are not late.

8. Chat informally to break the ice

Greet and thank them for coming or agreeing to participate in the interview. Be polite and help them to feel at ease.

9. Script your introduction

Be sure to script your introduction to make sure you cover all the important points, make the guest sound exciting to listen to, and don’t sound too nervous when you start.

10. Stick to the question list

Work your way down the list. Don’t jump all over the place.

11. Do follow up on any interesting points

If something comes up that sounds like it is really interesting, ask another question about it.

12. Don’t talk over your guest

Give them time to speak, and really listen to what they have to say. Don’t interrupt them unless you need them to clarify something they said. Also remember that your guest is the star of the show, so let them take center stage as much as possible. Make sure they have finished speaking before you start again.

13. React to what they have said before going on to the next question

Don’t just fire one question after the other. React with sincere expressions of interest, like "Wow, I never knew that", or "Thanks for sharing that, it was so interesting."

14. Keep an eye on the clock

Be sure not to overrun your time.

15. Allow time to sell

Build in about 2 to 5 minutes to mention whatever products or services you both want to sell.

16. Thank them for coming

Successful interviews for your podcast aren’t difficult to conduct if you follow these tried-and-tested tips.

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40 Great Questions to Ask in an Interview

40 Great Questions to Ask in an Interview

Once you have booked guests for your podcast, it will be time to start preparing for what you hope will be a great interview.

There are a number of questions to ask in each interview that can break the ice and get the interview off to a good start. These questions can apply to every guest, and open the door to a more detailed interview in which they then go on to talk about themselves and their topic in more detail.

Do Your Research First

Know who they are before you interview them, and help your audience get to know them through the questions you ask. Be sure to avoid asking any yes/no questions. Keep things open-ended.

Sample Questions to Ask

Here is a list of 40 questions to ask and make your interview a success.

1. Who are you?

2. Who do you work for/what is the name of your company?

3. How long have you been working in this niche or industry?

4. How did you get started in this niche?

5. How do you think your background influenced you to getting into this niche?

6. How has your role in this niche changed over time?

7. What are some of your favorite aspects of working in niche?

8. Describe a typical day in your life.

9. What hobbies do you enjoy when you’re not working hard?

10. What's your favorite book or movie?

11. What accomplishments in your niche are you most proud of, and why?

12. What are you working on these days?

13. What do you think newcomers to the niche really need to know to be successful?

14. Who have been your role models?

15. What is your favorite part of your job, and why?

16. What is your least favorite part of your job, and why?

17. Tell us about a time when you got some very surprising results from a project you had been working on.

18. What is it about this niche that makes you passionate enough to keep working in it?

19. What is the main advice you would give people new to the niche?

20. What common questions do you get asked about our niche?

21. What are some of the main problems you see that prevent people from being more successful in this niche?

22. What are your strengths?

23. What are your weaknesses?

24. What attracted you to this niche?

25. When are you most satisfied in your work?

26. What can you do for your target audience that other people in your niche can't?

27. What is your greatest success, and what did you learn from it?

28. What is your greatest failure, and what did you learn from it?

29. How do you want to improve yourself personally in the next year?

30. How do you want to improve your business in the next year?

31. What is your ideal working environment? Where do you spend most of your time?

32. What techniques and tools do you use to keep yourself organized?

33. Was there a person in your career who really made a difference?

34. What are you most proud of?

35. What three character traits would your friends use to describe you?

36. What would you like to learn to do better in your niche?

37. What is your greatest achievement outside of work?

38. Where do you see yourself in five years’ time?

39. What’s coming up next for you in your niche that you are excited about?

40. Where can people get in touch with you for more information?

Make sure you ask these questions during each interview you host on your podcast and see what a difference it can make to your audience’s knowledge and enthusiasm.

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Don't Make These Podcasting Mistakes

Don't Make These Podcasting Mistakes

Many people start podcasting with passion and enthusiasm, only to lose interest a short time later and abandon their channel. Or, they work really hard, but can’t seem to grow their audience. Here are some of the most common podcasting mistakes to avoid if you want to create a popular and successful podcast.

1. Not knowing your niche

If you don’t know your target audience, you won’t be able to create content that really speaks to their problems and interests.

2. Not scripting your podcasts

Some people think they can just hit the record button and rant about anything. NO. You need a beginning, middle and end to your program. At the beginning, you will have an introduction and a few warm-up statements and information. The middle of the program will be the meat in the sandwich, so to speak. The end of the program will be a summary, closing statements, and at least one call to action (CTA).

3. Not having a call to action (CTA)

Tell your audience what you want them to do after hearing the podcast. It could be "like" on Facebook, share, subscribe, take advantage of your great special offer at "this URL", and so on.

4. Not setting a goal for each podcast

One of the main reasons why many podcasters don’t include a CTA is because they have not set a goal for the podcast in the first place. What do you want to achieve? More traffic, subscribers on your podcast channel, in your email marketing list, sales, something else? You can’t create a clear CTA and measure your results if you don’t set a goal from the outset.

5. Trying to do it all yourself

Some people want to be a one-man band and do everything themselves, but this will put a lot of pressure on you and eventually make it boring for listeners. Try to ask people who know about podcasting to help with the technology side. Make a list of people you would love to have on the show as a guest to chat with or to interview.

6. Not preparing the interview questions ahead of time

If you have a great guest coming on, make the most of it by writing the questions out in advance and giving them a copy prior to the podcast. In this way, everyone will feel less nervous and the interview will flow more smoothly.

7. Not having the right equipment

You need a high-quality microphone, such as a USB one that can record through your computer. If you are going to have guests in your studio area, you need to make sure your array can handle more than one microphone.

8. Not having the right recording software

You need a high-quality file that will be pleasant for your audience to listen to, without a lot of stammers, mistakes and long pauses. Audacity is the industry standard and is easy to use.

9. Not checking your recording level

It is really frustrating if any file has been recorded at such a low level it can barely be heard. Do a full check before recording.

10. Not using the right hosting for the files

Podcasts are usually recording in MP3 format, which compresses them down to about 1/12th their usual size while still retaining quality. However, trying to host them at your site can lead to uneven download and buffering rates, meaning pops, gaps and a slow experience. Subscribe to SoundCloud for around $150 per year. It offers unlimited hosting of files of any size and a superior playback experience.

11. Forgetting to name and tag your podcast with keywords

Attract the right audience by using the right keywords in your title and description of each podcast.

12. Using a homemade image

Your podcast should have a professional-looking logo to attract regular subscribers.

If you avoid these rookie mistakes, you should soon have a popular and profitable podcast to be proud of.

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How to Find Inspiration for Your Podcasts

How to Find Inspiration for Your Podcasts

There are many places to get inspiration for your podcasts. In the same way that you will often find inspiration for your blog posts, so too can you find inspiration for your podcasts.

1. Brainstorm

When you are first starting your podcasting, it is probably because you feel inspired to do so and have at least a couple of topics on your mind that you would like to speak about. Don’t lose those ideas and that momentum. Do a brain dump in which you write down every idea you have. Then start tackling them one by one.

2. Look at discussion boards and forums

See what the people in your niche are talking about.

3. Check out social media

What are people talking about on the networks you use? Or in the groups, such as Facebook Groups?

4. The news

What’s going on in the world that you can connect to in your podcast?

5. Ask your audience

Get them to email you or tweet you what they want to hear.

6. Bring on guests

Bring on guests who have certain niche-related things they want to talk about. You can get audience members and experts to all join in.

7. Read frequently asked questions about your niche

FAQs can offer a wealth of content to help your audience get the most out of your niche and solve their problems.

8. Pay attention to your competition

What kinds of things are they talking about on their podcasts? Subscribe to at least two or three, or search their teaser copy to get ideas.

9. Go head to head with your competition

If you subscribe to different podcasts and hear something you disagree with, or want to cover in more detail, go for it. Don’t be harsh or adversarial, though. In fact, you might even suggest that you do a podcast together so that both your audiences can benefit from it.

10. Use customer support issues

If you get the same questions coming up over and over again in your customer support email, chances are it is something worth discussing in detail.

11. Check trends online

Most of the social sites, and the search engines, show what is trending. You can join in on the conversation.

12. Follow thought leaders

Follow thought leaders on Twitter, Facebook and so on. See what kinds of things they are talking about that inspire you.

13. Your own blog posts

You don’t have to keep reinventing the wheel all the time. Leverage the content you already have to create your podcasts by using your blog posts.

13. Private Label Rights (PLR) niche content

Private Label Rights content is pre-written content that you can buy a license to. Massage it into your own blog content and also use it for your podcasts. It is usually pretty cheap, about $1 per article, which is less expensive than hiring an article writer to do work for you from scratch. Search for NICHE PLR, with NICHE the topic you are working on, and see what comes up. Edit it for grammar as needed, and to give it your own voice and style. Then use as needed.

14. Top Ten Listicles

Listicles are articles in a list format, with Top 10 tips, Top 10 items and so on all listed, and then discussed briefly. We could title this article "Top 15 ways to get ideas for your podcasts", for example. People love lists, hints and tips.

15. Article directories

Article directories were really popular a couple of years ago when Google gave higher rank to pages that had a lot of back links. This is no longer quite true, but there is still a lot of interesting content that was created by pretty talented business owners and writers to try to drive traffic back to their own sites. Search for your niche and see what inspires you.

Now that you know the best places to find inspiration for your podcasts, you should be ready to start your own, or perk up your existing podcast to give it a whole new energy.

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How to Grow Your Audience for Your Podcast

How to Grow Your Audience for Your Podcast

Once you have decided to launch a podcast, the next main concern for most people is how to grow an audience for it. Your growth and marketing plan should actually be built right into the podcast.

1. Give it a strong, interesting name

It needs to appeal to your niche and be searchable on sites and aggregators.

2. Create strong titles for each podcast

Every podcast should have a keyworded name, not just numbers, to tell people what to expect and to make it more discoverable.

3. Write enticing teaser copy

Make sure the description of your podcast channel, and each podcast you create, is keyworded and sounds exciting enough for your audience to want to listen.

4. Be consistent

Set a schedule of regular podcasts so people know what to expect. It’s a big commitment, but it's the only way to keep an audience coming back for more, and telling others about it.

5. Tell your lists

If you have email marketing lists, send an email to invite them to subscribe to the podcast, send in topic suggestions and guest suggestions, or even get involved by being interviewed online.

6. Social media

Tell everyone in your social media account about your new podcast channel. Each time you create a new podcast, post about it on your social media pages. Encourage people to share the post with anyone they know who might also be interested in it.

7. Forums, discussion boards and groups

Post information on your podcast on niche-related areas on the internet where your target audience will congregate.

8. Your blog

Embed your podcast feed into your site. Also, give a page to each podcast you create. Add a transcript to attract the search engines. Include a call to action or subscribe button.

9. Be a guest blogger

Guest blog; that is, give free content to one or more blogs related to your niche. Use the link back they should give you to point to you podcast subscription page.

10. Be a guest on other podcasts

Grow your audience by being a guest on high-profile niche blogs. In this way, you will get a chance to point your URL to the listeners who like what you have to say. Offer a guest spot in exchange, and ask the guest to share the URL once the podcast has been created. Or, offer them a copy they can use as is on their podcast feed once you have finished editing it.

11. Help a Reporter Out

The HARO website allows you to list yourself as an expert in your niche. Your biography can list your podcast. You can also mention it if you are interviewed and used as a resource for a journalist’s story.

12. Issue a press release

Tell the world you have a new podcast with the help of a press release. Chances are that journalists interested in your niche, or looking for interesting information to pass along to your readers, will be happy to pick up your story and share it. There are free and paid press release distribution services which can help you spread the word.

13. Blogger outreach

Blogger outreach is similar to issuing press releases, only it targets top bloggers in top niches. They might be interested in the podcast, the transcript, or having you on as a guest blogger.

Growing your audience for your podcast does not have to be an uphill struggle if you follow these tips and tricks. Use all you’ve learned and you should soon have an ever-growing audience of eager listeners.

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How to Make Money from Your Podcasts

How to Make Money from Your Podcasts

Many people publish their podcasts for free, and that is good for marketing purposes so you can get your name and brand in front of a wider audience and sell more products and services. But there are also a number of ways to make money directly from your podcasts.

1. Affiliate marketing

Sell products for others in exchange for a commission. Make sure they are all related to the niche you are working in. Incorporate each item into the podcast with a short review as well if you wish. It will help keep your podcast fresh and new, with interesting content on a regular basis, while helping your audience and making money all at the same time.

2. Write a book and publish it

Write a book related to your niche and publish it on Amazon as a Kindle electronic book and through their CreateSpace service as a paperback book. Give your listeners little samples of what you talk about in the book and instructions on how to buy it. This should get sales for the book and prestige for you as an expert in your niche.

3. Podcast ads

Set a price for a 30-second to one-minute ad on your podcast. The price can be based on how many subscribers you have to your channel, such as a penny per subscriber per show. Consider giving them even more of a mention or taking content if they are willing to buy ads regularly (such as a month at a time).

4. Podcast sponsorships

Find companies associated with your niche who might be willing to sponsor you; that is, pay for the running costs of the program. They might get a mention at the start and end and a detailed two- to five-minute spotlight on all they have to offer their customers. Consider doing an even better deal of having them on for interview, or even giving them a regular spot if they are willing to sponsor your program for a month or more.

5. Build your mailing list and sell products to them

Increase the number of subscribers to your email marketing list, and offer a range of affiliate and homemade products to them.

6. Create products for your audience

It is easy to create digital and even tangible products for your niche once you have your finger on the pulse of what their problems are and what they are willing to pay to solve them. Show that YOU have the solution they are looking for, and they will buy online via the internet and your emails. Create the product, launch it on your podcast and in other online venues, and see how many sales you can make.

7. Create services for your audience

Membership sites, coaching program and consulting packages can also meet the needs of your target audience and relieve their pain points. Monthly memberships each month can help you steadily earn a predictable income rather than just have the "boom and bust" of launching a product and then watching sales dwindle after the fuss has died down.

Coaching programs are becoming increasingly popular as a means of learning essential skills from the comfort of the student’s own home or office. As long as you are a few steps ahead of complete beginners in your niche, you can set up a coaching program.

Consulting varies from person to person, but it usually involves focusing on a certain trouble spot in their business and offering a range of solutions. Some consultants are very hands-on and will implement the solution themselves. Others will offer an outline and suggestions for free and paid solutions that will work.

Now that you know how to make money from your podcasts, try at least one of these methods and see how much money you can earn.

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Podcasting Basics for Beginners

Podcasting Basics for Beginners

Podcasting is the relay of information through audio. Rather than read an article or watch a video, your target audience will listen to your pre-recorded "internet radio show" as you provide content on topics of interest to them.

Once your podcast is recorded, it can be broadcast to a wider audience in a number of ways. It can be listed in directories so it can be discovered and listened to. It can also be broadcast to other websites and listened to anytime, anywhere, by people who subscribe to your podcast.

Podcasts are available via a service known as RSS (Real Simple Syndication). When they subscribe to your podcast, they will receive the latest files right in their RSS feed reader. Other websites in your niche can also embed your feed into their site so their audience can listen to it too.

Understanding Podcasting Terminology

It is important to understand key podcast terms if you wish to create a podcast of your own.

* Podcast - A series of recording audio programs, usually published on a regular schedule, such as once a week.

* Podcatcher - Software which detects each new podcast you publish and delivers it to your subscribers.

* RSS (Real Simple Syndication)- A way to share files with your target audience, or allow others to publish your content, or syndicate it, at their site.

* Aggregator - An aggregator, or RSS aggregator, collects RSS feeds. It will deliver podcasts and other contents you subscribe to. Feedly and Feedbin would be two good examples of RSS aggregators.

* Channel - A series of podcasts. Think of it as a radio station that can be listened to any time by people who subscribe to your channel.

* Enclosure - The file for the podcast. It is enclosed in a reader in order to be listened to.

* Metadata - The most important information about the podcast, so it can be discovered by readers and search engines. It will usually include title, recording artist, file format and so on.

* ID3 - ID3 is a metadata specification that allows information to be added to MP3 files. Commonly, items like track title, artist, album and track number are placed within ID3 "tags" that identify the type of data. It helps your podcast get discovered in locations like iTunes.

* iPod - The popular digital audio player from Apple. The word "podcast" comes from the combination of the words "iPod" and "broadcast".

* Juice - Juice is a free program that automatically downloads new shows when they become available, and synchronizes them with your iPod or other digital audio player. Formerly known as "iPodder".

* Item - A single show in your podcasting channel. It should be metatagged, preferably with ID3 tags.

* iTunes - iTunes is Apple's multimedia store and software, which will allow you to buy, or access or subscribe for free, a range of content such as music, videos, TV shows and podcasts. It links to a directory of podcasts and acts as a podcatcher by allowing users to subscribe to podcasts and delivering them to their iPod or other player.

When you upload your content on iTunes, metatags for it will be created, making it discoverable to those interested in your topic or niche.

* MP3 - MP3 (MPEG-1 Audio Layer-3) is the standard format for podcast files. The format compresses the data into a very small file while still maintaining sound quality.

Now that we've covered the basics about podcasting, it might be time to think about adding a podcast to your marketing mix.

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Podcasting Tools You Can't Do Without

Podcasting Tools You Can't Do Without

If you are thinking about starting your own podcast in order to market your business, there are several essential podcasting tools you can’t do without. Let’s look at the most important first, down to "nice to have if you can".

1. A high-quality microphone

You can usually buy a good mic for less than $100 on Amazon. Some prefer headset microphones, while others like a desktop microphone such as the ones you would see in radio stations. The best type of microphone is a USB one that plugs into your computer, because it assures high-quality sound without the need for any special audio interface.

2. Podcast cover art

People will judge a book by its cover, and therefore a podcast too. You can list your podcasting in online stores and directories. Your cover art will also often be visible in aggregator windows. Each site will have a certain size image is required.

Get a pro to design it based on your logo, website color scheme, and/or niche that the podcast is going to be about. You can find talented artists on Fiverr.com, who will charge $5 and up for their work. Look at their star ratings and reviews before choosing one.

The current requirements are: 
iTunes Podcast - 1400×1400 at 300 dpi
iPhone Display – 160 dpi
iPhone App Image requirement – 512×512 pixels at 160 dpi
iPad Display – 132 dpi

3. Podcast file hosting

Your files will be big, and even more importantly, they will be erratic unless you host time in a location where they will download smoothly or be played live online without lags or jumps in the sound. The best choice for unlimited uploading and sharing of your podcasts, and giving a great listener experience, is SoundCloud.

4. RSS feed reader embedded at your site

Once you’ve uploaded the files to SoundCloud, enable your visitors to listen to them using some form of reader or widget. Once you upload your content to SoundCloud, you will see an embed code for each track, and for the channel.

5. An audio editing program

The main program used is a free open source one called Audacity. It will help you edit out any mistakes you make when recording and also enable you to add music at the start and end of the podcast and more. Record your show in Audacity, clean up the file and you are ready to publish.

6. Free theme music

You can get free theme music for the start and end of your podcast from royalty-free music sites such as http://freemusicarchive.org.

7. A great title for your channel

Create a title that makes it clear what the podcast is going to be about, and which also generates excitement in your niche audience to listen to it.

8. Teaser copy for your channel

Your teaser copy should also entice your target audience, telling them what to expect from the channel.

9. A title for each podcast (track)

Some people just number their podcasts, but this is missing out on the chance to offer a descriptive, keyworded title that will show up if someone searches SoundCloud or the iTunes store for a particular topic. 
If you are talking about three different items in your hour-long podcast, incorporate all three words into the title in some way.

10. Teaser copy for each podcast

You should write enticing copy for each podcast as well, using keywords and making it clear what topics are going to be discussed. Make it sound exciting - something they would not want to miss.

11. Express Scribe Transcript Software

Either offer your script online to gather search engine attention, or (if you have interviewed someone, for example) use transcription software. Express Scribe http://www.nch.com.au/scribe/ has a free and paid pro version. Post the transcript under the track for each podcast you create.

Starting your own podcast does not have to cost a lot, but it does require some organization to make it look professional and worth listening to.

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Tips for Finding Relevant Interviewees for Your Podcast

Tips for Finding Relevant Interviewees for Your Podcast

If you decide you would like to invite guests to be interviewed on your podcast, there are a number of ways to find people connected with your topic or niche who will be able to deliver the kind of relevant information that your audience will be eager for.

1. People you know

Start with people you already know. Ask them if they would like to participate. They should be able to talk about the niche in an intelligent way. Even ask people you don’t agree with. It could make for a very lively podcast.

People to ask might include friends, family, colleagues, mentors and so on.

2. People in your niche you would like to connect with

Create a form letter you can email to people you would like to connect with, inviting them on your podcast to talk about X topic, or to suggest one of their own they would like to discuss. You could interview them, or just give them a guest spot to talk about whatever they wish.

3. Your audience

Invite members of your audience who have something to say about your niche to join in. You could interview them, talk about things beginners need to know and what sort of questions they have, and so on. Get them to interview YOU and pick your brain, and see how much great content you can create together.

4. Ask the people you interview

If the interview goes well, ask them if they know other people who might be interested in being interviewed as well. Chances are they know some top people who would be great to have on.

5. Connect with authors in your niche

Check out the top authors in your niche, especially if they have published a book recently. Chances are they will be eager to talk about it.

6. People who sell products in your niche

If you are running a podcast, chances are it is because you wish to sell more products related to your niche - either as an affiliate marketer earning a commission, or as a product creator yourself who wants to make as much money as they can out of the products and services you offer to your niche audience.

That being the case, you will either have people or companies you work with, or competitors or partners in your niche. If you are an affiliate, ask the person or company you are selling for.

You don’t need to invite a direct competitor, but if someone offers complementary products to your line, there’s no reason why you couldn’t invite them to come talk about their work. You might even be able to forge a joint partnership deal, leading listeners to a particular sales page and then splitting the profits from any sales made through that page.

Make sure the podcast isn’t all about selling, though. Be sure to offer real value that will help describe a common problem in your niche, offer solutions and then connect with the solution you are trying to sell.

7. Forums and social media

See who are the most passionate participants and invite them.

8. People in the news

Check Google News for stories related to your niche.

9. Magazines

See who is making headlines and whether or not they would be willing to chat with you.

These are just a few of the ways you can find relevant interviewees. Put the needs of your audience first and then see how many great guests you can come up with.

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